ALERT – Google Algorithm Change & Your Product Descriptions

by Craig on January 31, 2011

Are you copying manufacturer product descriptions into your ecommerce store or do you re-write your own?

Google made a change to their algorithm that further supports the case of re-writing your own product descriptions:

http://www.mattcutts.com/blog/algorithm-change-launched/

This will boost the rankings of sites with original content and get rid of the copiers.

ECOMMERCE TIP: take the time to re-write those manufacturer-provided product descriptions

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